Link Exchanges or Business Development Strategy

Viewing the ever growing issue and concern of Link Exchanges and the method by which they are being performed, I can clearly say to every white hat SEO consultant that WE HAVE A PROBLEM.

I myself as a manager in several organizations receive my share of irrelevant and sometimes incorporating changes of link invitations from companies / organizations that have absolutely no relevance to my area of ​​business and / or complementary industry. I am always amazed that those companies portrays them in such a poor manner.

The Common Method

It is a known fact that links are a major concern for every site owner or SEO consultant looking for better rankings and higher PR. Today site owners and even some SEO consultants do not care where they get the links, sending thousands of e-mails through automated programs to whichever company / website that comes across their path. These companies work on a pure statistical assumption that out of all these thousands, few individuals will agree to the exchange.

The problem with this method is that most of us today regards Link Exchange as nothing more than another form of spam. This results in a built up resistance in cooperation to take part in a Link Exchange program as it may indicate your website as a non professional website.

I believe that part of the solution to this problem is for anyone who is looking for SEO consulting to take better care as to who he / she chooses and to take some involvement in the process of his / her company's representation to the world.

Link Exchanges as a Business Development Strategy

After years of conducting Link Exchange activity for my business and those of my clients I started noticeing the effect this program brought to my clients. I further surprised how we could create a more organized and thought-out effect from the beginning.

The Effect: The effect that started to happen for my clients was that slowly but surely they were gaining international contacts and forming business relationships with distant partners, thus enabling them easier access to their local clients and free promotion of their name. It also brought activity into their circle of contacts and other business associates. That of course led to formal relations which evolved into a full international network with a sole existence to serve the respected clients of the international network's members.

Creating the Effect

The development from this point was very natural, as it was logical to assume as a multilateral SEO expert that the bridging between cultural differences and forming the same kinds of relationships with local companies and in their own language will add to the tremendous strength of this business possibility. This is exactly what we did, realizing that giving time and attention to the type of companies you are contacting and industries you are targeting is imperative to the success of your Link Exchange campaign.

Many times I have heard that Link Exchanges work on statistics and the more you send the more links you will have. This theory may be true but the quality of the link is affected by this method, and not to mention the constant depletion of the internet resources such as SERP and directories while e-mailing in ignorance.

You will get more links and much more directed traffic and generated business if you take time and thought to the quality of your Link Exchange program. This had taken a remarkable effect for all the companies I consult and work with and will have the same effect for you.

Another excellent way to broaden the Link Exchange program is to contact the most desirable of exchanges and explain the idea of ​​business development opportunities that may be involved in such an exchange.

Conclusion

To summarize my thoughts and experience on the matter, the link exchange program will stop having a negative effect on the SEO industry, if professionals and non professionals will give the time and attention this major issue records.

I believe that with the simple and familiar advice I have passed along with this short article, there is great potential to create healthy Link Exchange programs where users will truly benefit from the links posted on ones website. Do not forget this is the first and primary reason for the Link Exchange program to exist and why it is effecting your ranking in such a different way.

The New Wedding Chic – Wedding Favor Designer Trios

Times are changing. Bridal gowns are more colorful, bridesmaid’s dresses don’t have to match, destination weddings are in vogue and wedding favor trios are bursting on the scene. But what exactly is a wedding favor designer trio?

So many weddings are themed: beach weddings, black tie, fairy tale, heart themes, and the list continues forever. Everything in that wedding points to who the bride and groom are and what they love. So many times while consulting on a wedding, the bride would turn to me and say, “But why do I have to do it that way?” I never had an answer for her, because most of what we do at weddings follows tradition. Then who’s to say that tradition can’t be changed.

This exact situation happened just recently. The couple’s theme was “love.” From the ceremony to the honeymoon, they planned it around this word and showed it in every area of the day. Then we came to the final decision; what wedding favors were they going to choose, considering there are so many with their specific theme. That’s when she turned and asked me that question which has changed the way we look at wedding favors.

We went through every favor we had: love coasters, love bottle stoppers, love candles and the list seemed to continue forever. She liked too many of them. Suddenly, I had an idea. Why not mix and match the wedding favor to coordinate with the love theme of the wedding? She was so excited she could hardly contain it. She turned to me and said, “I can do that?”

So happily we chose a trio of wedding favors that coordinated perfectly with each other and with the couple’s theme. That day, for us, the wedding favor designer trio was born. And since that day, wedding after wedding – even the ones I had no part in – have trios of favors gracing the tables of the guests.

I’ve said it many times before and I’ll keep repeating myself; it’s your wedding. You have to be happy with your day. Hopefully it will be the only one you’ll ever have. So break the rules. In this case, overturning that wedding favor tradition is now the chic thing to do!

Superdry Clothing – Sizes Explained

The problem is that Superdry sizes 'appear to be different' from other brands in the market (I've put that in inverted commas for a reason). That and the internet is plagued of misleading information on this topic. I've decided to sort this out once and for all. Or at least until Superdry change things up again. Superdry is actually very accurately sized. I know you were not expecting to hear that so I will explain why.

The Problem with Standards
There is an international standard for clothing sizes. The International Standards Organization, also known as ISO. They are the governing body for all sorts of standards, including a standard measure for the sizing of clothes. This should, in theory, give us a reference to be able to accurately choose clothes and convert between US, UK, European and other sizes. But it does not. There are problems with the international standards.

Getting too deep into these standards is beyond the scope of this article so I'm going to cut to the chase. There problem comes in two parts; Using letter codes like Small, Medium, Large and Extra Large and clothing manufacturers taking liberties with the established standards. They are not obliged to conform to the standard so there is not likely to be any change in the future. When compared to other clothing brands, a good rule of thumb is that Superdry clothing is approximately one size smaller. They are sized to fit properly but as most other clothing manufacturers are getting more and more generous with their sizing, it's better to go for one size bigger in Superdry clothes. For example, if you are usually a medium then you buy a large in Superdry.

Superdry Size Chart
Superdry clothing complies with the international standards; the problem is that other clothing companies do not. Superdry also use letter codes, so there must be a look up table to convert a size from Small, to chest size or women's dress size. If you've looked at their website you would have noticed that there is not such a helpful table anywhere to be found. I've developed a Superdry size chart.

Men's Superdry Clothing Size Chart

Sizes are chest sizes, measured in inches.

Extra Small = 36 "
Small = 38 "
Medium = 40 "
Large = 42 "
Extra Large = 44 "
Extra Extra Large = 46 "

Men's waist sizes are pretty straight forward. They are all in inches, the standard measure so you should not have any problems selecting your size.

Women's Superdry Size Chart
The UK and US dress sizes are matched to the ISO standards and may not necessarily match up to the size you would normally buy in other clothing brands. It is intended that you go by the actual measurements (in inches).

Extra Small = UK Size 8 / US Size 4 = Bust 34 ", Waist 25.5", Hip 36.5 "
Small = UK Size 10 / US Size 6 = Bust 34 ", Waist 26.5", Hip 37.5 "
Medium = UK Size 12 / US Size 8 = Bust 35 ", Waist 27.5", Hip 38.5 "
Large = UK Size 14 / US Size 10 = Bust 36 ", Waist 28.5", Hip 39.5 "

Buying Superdry Clothing
Probably the best advice I can give you is try before you buy but what if you do not have a store near you? Is this case you are left with the only option, to shop online where you can not try the item on before you buy it. There are exceptions however. Some stores, like Nucleus, offer free return postage on internet orders so in effect you can try the stuff on and send it back if it does not fit. It's a slight hassle getting to the post office but at least it will not cost you anything.

Prepaid Credit Cards for Teenagers – Are They Good Or Bad?

The words credit cards and teenagers used in the same sentence is enough to strike terror in the hearts of most parents, and with good reason. Teenagers like to spend money. There is no way around it. There are clothes, music, movies, shoes, games, junk food and an assortment of other things to buy when you are a teenager. A credit card would certainly get them into trouble in no time. However, there is such a thing as prepaid credit cards for teenagers. This could be the answer for both you and your teenagers.

Getting a credit card of this kind for your teenager can set him on the path of learning how to manage money responsibly and earning some positive money managing skills. So while a regular credit card would most likely be too much temptation to handle, prepaid credit cards for teenagers can actually be a good idea.

If you are thinking of this as an option for your teenager, there are several different programs to investigate. You will want to explore just what choices there are available for prepaid credit cards for teenagers, and then select the one that suits you and your teenager best.

First Bank & Trust of Brookings, SD offers the Allow Prepaid Mastercard. This is a prepaid credit card for high school students and teenagers. It also comes with parental control to help monitor your teen's spending. There is an activation fee of $ 19.95 as well as a reload fee of $ 2.50 per $ 100. The monthly maintenance fee is $ 3.50.

The US Bank Visa Buxx Card is specifically made for teenagers 13 years and older. For this prepaid credit card for teenagers, there is an enrollment fee of $ 10 – $ 15 dollars and a reload fee of free to $ 2.50. There is not actually a monthly maintenance fee for this card. However, this is a $ 2 fee for an inactive account that is applied monthly if needed.

The above are examples of what is available in the form of prepaid credit cards for teenagers. Of course you will want to do your own research and possibly check with your bank to see if they have any sort of plan available for your teenager. If you have an active checking account with a financial institution, you may find a better deal in securing a prepaid credit card for your teenager. Whatever card you choose, be sure that you make full use of the parental monitoring of spending option. This is about learning to manage money and spending spreads will not help in this pursuit.