Answers To 7 Popular Search Engine Optimization Questions

More and more website owners realize the benefits of top search engine ranking. Therefore, they are willing to invest their time and money in search engine optimization. At the same time, many search engine optimization problems arise. I am trying to address some of them in this article.

Question 1. For the sake of time saving, I just scan our pamphlet as an image file and put it on our main site. Can you help me optimize the website for high ranking?

Your pamphlet may contain lots of text for visitors to read. Since you only scan it as an image file, search engines only recognize that you have a single image file in your webpage. Simply put, they just treat it like a photo or a graphic, and do not convert your image text for analysis and indexing. A solution is to add an alt attribute for the image. It is a bit better because a few HTML text are available for search engines to "understand" your webpage content. However, comparing with rich HTML text in a webpage, text in alt attribute is too few for search engines to analyze significance of your webpage.

Therefore, I do not recommend this approach although it may save you time in building a webpage.

Question 2. If I implement a SEO campaign, does it mean that I can give up my pay per click search engines marketing (PPC marketing)?

SEO campaign and PPC marketing are not mutually exclusive. On the contradiction, they are complementary with each other. First, I suggest you implement both natural SEO and PPC marketing for high conversion keywords. You can get more exposure in the search result pages. Second, because of copywriting or marketing communications consideration, you may not be able to implement SEO for all useful keywords. Under this circumstance, why not use PPC marketing as an alternative? For example, the word "pay-per-click search marketing", "PPC marketing", "search engine marketing", "paid search" are more or less with the same meaning. However, it may be confusing to use all the terms interchangeably through your website.

Question 3. My boss wants to have a full flash website so that our company site is more visually appealing. Can you help me to optimize the website after we make a full flash website?

From experience, many search engines can not "read" content from flash files. In many cases, search engines only treat flash file as if it is a single image file. They do not index the text or follow the navigation links to index content.

Matt Cutts, a Google representative, stated that Google has some improvements in reading textual content of a flash file by utilizing the search engine SDK tool offered by Adobe / Macromedia. However, the tool has not been updated frequently and extract text out of a flash file correctly is difficult. To conclude, reading textual content from flash file is still at a preliminary stage.

It implies that a full flash website is unlicensed to be well indexed by search engines. If natural top search engine ranking is very important to your success, it is not recommended to make a full flash website unless you have a large PPC marketing budget or very confident to create high link popularity over short period of time.

Question 4. Does a dedicated IP address help my search engine rankings?

Dedicated IP address is not an imperative to get top search engine ranking. Many websites with top search engine ranking are using shared web hosting plans. It means that they are sharing the same IP address with other webmasters with low search engine ranking.

However, if your IP address is shared with many search engine spammers, your site's ranking can be adversely affected. Therefore, some search engine marketers prefer to get a dedicated IP address from their web hosts.

Question 5. If I have lots of content in a webpage, is it better to separate the content into 2 webpages?

I think it depends on search engines. For example, Google crawls only about the first 101 kilobytes of a webpage. If your content is more than 101Kb, you're better separating the content into 2 webpages.

Question 6. Why does my site suddenly disappear in Google?

There are several reasons for Google to exclude your site. First, you must make sure that your site meets Google's quality guideline, ie no spamming. For example, you do not put hidden text and links in your website. Second, your site is not hacked. Third, you should check whether your site has some malware. Last but not least, your site may be too new and Google is in the process of refreshing their index. During the process, Google may fall back to the old index version and hence your site suddenly disappears.

Question 7. How can I increase ranking of internal sub-pages?

Many webmasters found that sub-pages of their sites have poor search engine ranking and want to improve rankings of sub-pages. To solve the problem, you should ensure the sub-pages are not buried too deep within a site. Important sub-pages should get more internal links via cross linking related pages. In addition, you should try to get some external site links to your specific sub-pages.

Sterling Silver Jewelry: The Standard For Quality, Reliability and Beauty

Sterling silver jewelry comes in various forms such as bracelets and chains including sterling silver figaro, curve, ropes, box, and snake, charms, lockets, earrings, rings, omegas, pendants and slides. Sterling silver jewelry also includes silver rings, earrings, charm bracelets, ear cuffs, sterling silver belly chains, thumb rings, and more.

Sterling silver jewelry is always made of silver which is 92.5% pure, it is composed of 925 parts of pure silver and 75 parts alloy, usually copper. Sterling silver jewelry always has the stamp of sterling silver on it, accompanied at times with the name of the designer or jewelry manufacturer. The word "sterling" is the most respected in the jewelry business today. Since pure silver by itself is too soft, another metal such as copper is added to it, to give the silver its added stiffness and other qualities. The resulting mixture which results is composed of 925 parts pure silver in every 1000 – this proportion never promises – it is fixed by law. This is referred to as sterling and is often incorrectly called or referred to as solid silver.

The sterling silver jewelry is made from this sterling silver, which is a white and highly reflective precious metal. It is of superior quality, which reflects in its look and feel. Although less durable than stainless steel and other precious metals, sterling silver is often employed in watches that coordinate or look like sterling jewelry. A protective coating may be added to prevent tarnish. Sterling silver jewelry is not very cheap, yet is also not beyond reach. It has a very distinct look and can be easily distinguished. There is no mistaking the high reflective shine of this jewelry, which is one of its characteristics trade marks.

It adds a sophisticated charm to your personality. Sterling silver jewelry has a very stylish look and lends an incredible elegance to your entire look. The inedible stamp of quality along with the chic sophistication makes it a wonderful must have product. It is a very versatile ornament which crosses all barriers of age, cast, creed etc. It can be worn by anyone wherever young or old.

Some care has to be taken of any sterling silver jewelry that you own. This jewelry does tarnish with time. To clean the sterling silver jewelry use a polishing cloth or sprinkle a fair amount of dry baking powder on a soft cloth and hold it in the palm of your hand. Rub carefully to avoid scratching stones or glass components. When done, shake the powder off.

Sterling silver jewelry has a unique air of class, sophistication and style surrounding it. It is a wonderful thing to own and also to gift to people who matter. It says a lot about your personality and taste. Wearing sterling silver jewelry can immediately enhance your over-all persona. It is available for both men and women being one of those essential pieces of jewelry which you must have in your collection.

Its versatile look allows it to be used on many occasions and the feel as well as texture is quite fashionable as well as glamorous.

How to Make Your Wedding Stand Out With Wedding Favors

Why do you want your wedding to be unique? It is obvious almost every one who is getting married desires every one to have a great time and remember that special day. What is going to make your wedding day any different from your sisters or cousins ​​wedding. I will tell you what will make a guest remember your wedding. It is the guests, food and the decor you have at your reception.

Wedding Favors can add a special touch to your wedding day decor. They make very memorable keepsakes of your special day and are great for memories. Here is a list of some really nice party favors that you can have at your wedding.

Bride and Groom Favors Boxes

Whimsical but still proudly displaying a dash of formality, these bride and groom favor boxes double as place card holders and are a charming little touch to any place setting.

Love Glass Coaster Favors

Love spells sophistication. These frosted glass coasters make elegant and useful guest favors, ones that your guests will truly appreciate and use for years to come. Most retailers will offer you free personalized tags if you order 24 or more. Show your guests some love.

Photo Frosted Glass Coasters

These gorgeous frosted glass frame coasters will protect your memories forever. Crafted of heavy high quality frosted glass, each coaster features four padded "feet" to protect surfaces. Present your guests with these lovely gifts in any number of ways: framing a photo of the happy couple, used as a place card holder, inserted with a personalized tag of your name and wedding date, or simply displaying it with the beautiful Thank You tag that comes with the favor. Just add a your best picture and it makes an instant keepsake.

Something Blue Gift Boxed Candle Favor

Here is a new take on a time-honored custom. If you already have something old, something new, and something borrowed, but you are missing something blue, then this is the party favor for you. This miniature blue candle gives off a heavenly scent and is detailed with striking white flooring, ending in a bow atop the candle. This party favor makes a great addition to any wedding.

Well these are just a few of the many different types of party favors that you can use to make your wedding more unique. So just browse around the many retailers and we are sure that you will find the perfect favors for your wedding.

Dedicated Server Hosting for Ecommerce Sites

Web hosting has become an integral part of the corporate world, since selling products via ecommerce websites has become possible with the advent of internet. It has provided sellers and resellers with the perfect platform to sell their goods to people located in another city, state or even country. And, an ecommerce site runs best on a dedicated server because it possesses the resources that are needed to run the site efficiently and to take care of the tremendous footfalls of the potential clients. This kind of server can easily provide the users with the ability to install all types of software and upgrade hardware as and when required.

The corporate hosting service providers give complete control, including maintenance & software configuration, of their dedicated servers to the clients. This would allow you to take charge of the tremendous power of the server, which would include OS, RAM, hard disk storage space etc. Windows hosting is the preferred choice of all corporate organizations, especially the ones that have well developed ecommerce websites. The Microsoft proprietary operating system is known for ease of installation and user friendliness, even though it is a tad costlier than other software. All sites that are developed with the help of tools created by MS can be hosted only on servers that operate on Windows OS.

Next, the users get ample monthly data transfer limits from the company that leases the dedicated server to them. A transfer limit that runs into GBs per month (and can be increased) and is in line with the requirements of the ecommerce portal that is being hosted on the server is typically provided to the users. And, since new products are added on a regular basis by sites that sell products online, a sound backup needs to be maintained for safekeeping. Fortunately, backup is typically provided by the web hosting India company to the user as part of the standard deal, even though if it is not provided, then having the paid service is still worth the money.

As all seasoned users know, monitoring a server is important for all ecommerce websites, and it is important to have dedicated corporate hosting providers that can monitor the server within short durations of time. Ideally, the hosting server should be checked every five minutes for problems, and the user should assess what measures are taken to cater to the problems that arise. And, amateurs who have a dedicated server for hosting their ecommerce websites can enjoy the best experience with a web based automation that allows the user to have full control over the server without being proficient with the technical aspects.